Alive + kicking is a full service advertising & digital marketing agency

Here is what we do:

1. Marketing Fundamentals

  • Market Research: Techniques for gathering and analyzing data to understand market needs.
  • Consumer Behavior: Insights into how consumers make purchasing decisions.
  • Branding: Strategies for building and managing brand identity and reputation.
  • The Marketing Mix (4 Ps): Product, Price, Place, Promotion – and adapting these for the digital age.

2. Digital Marketing

  • Website Development and SEO: Building and optimizing websites for search engine visibility.
  • Content Marketing: Strategy and creation of valuable content to attract and engage audiences.
  • Social Media Marketing: Engaging with customers and promoting content across social platforms.
  • Email Marketing: Developing campaigns to communicate with and nurture leads and customers.
  • Mobile Marketing: Optimizing marketing strategies for mobile users.

3. Advertising

  • Creative Development: Crafting compelling advertising messages and designs.
  • Media Planning and Buying: Strategizing and purchasing ad placements across digital and traditional media.
  • Performance Advertising: PPC, display ads, and social media advertising.
  • Native Advertising: Creating ads that match the form and function of the platform on which they appear.

4. Search Engine Marketing (SEM)

  • Google Ads: Using PPC campaigns to generate leads and sales.
  • Bing Ads: Expanding reach through Microsoft’s search engine.
  • SEO Strategies: On-page, off-page, and technical SEO.

5. Social Media Platforms

  • Facebook and Instagram Advertising: Maximizing engagement and conversions.
  • LinkedIn for B2B Marketing: Strategies for engaging professional audiences.
  • Emerging Platforms: Staying ahead with platforms like TikTok, Snapchat, etc.

6. Analytics and Data

  • Web Analytics: Using tools like Google Analytics to track website performance.
  • Campaign Analytics: Measuring and analyzing marketing campaign performance.
  • Data-Driven Marketing: Leveraging data for personalized and targeted marketing strategies.

7. Brand Strategy and Development

  • Positioning: Defining a brand’s unique place in the market.
  • Brand Equity: Building and managing a brand’s value over time.
  • Customer Experience (CX): Strategies for ensuring positive interactions at every touchpoint.

8. Public Relations and Communications

  • Media Relations: Building and maintaining relationships with the media.
  • Crisis Management: Preparing for and responding to public relations crises.
  • Content PR: Using content to enhance brand visibility and thought leadership.

9. Creative Services

  • Graphic Design: Visual identity, including logos, branding materials, and ads.
  • Video Production: Creating engaging video content for various platforms.
  • Copywriting: Crafting effective written content for ads, websites, and social media.

10. Regulatory Compliance

  • Advertising Law: Understanding regulations related to advertising and marketing.
  • Data Privacy: Compliance with GDPR, CCPA, and other data protection laws.

11. Emerging Technologies

  • Artificial Intelligence and Machine Learning: Applications in marketing and advertising for personalization and efficiency.
  • Augmented Reality (AR) and Virtual Reality (VR): Creating immersive brand experiences.
  • Blockchain: Implications for transparency and security in advertising.

12. Business Development and Management

  • Agency Operations: Managing projects, teams, and finances efficiently.
  • Client Relationship Management: Building and maintaining strong client partnerships.
  • Growth Strategies: Scaling the business through new services, markets, or acquisitions.