Alive + kicking is a full service advertising & digital marketing agency
Here is what we do:
1. Marketing Fundamentals
- Market Research: Techniques for gathering and analyzing data to understand market needs.
- Consumer Behavior: Insights into how consumers make purchasing decisions.
- Branding: Strategies for building and managing brand identity and reputation.
- The Marketing Mix (4 Ps): Product, Price, Place, Promotion – and adapting these for the digital age.
2. Digital Marketing
- Website Development and SEO: Building and optimizing websites for search engine visibility.
- Content Marketing: Strategy and creation of valuable content to attract and engage audiences.
- Social Media Marketing: Engaging with customers and promoting content across social platforms.
- Email Marketing: Developing campaigns to communicate with and nurture leads and customers.
- Mobile Marketing: Optimizing marketing strategies for mobile users.
3. Advertising
- Creative Development: Crafting compelling advertising messages and designs.
- Media Planning and Buying: Strategizing and purchasing ad placements across digital and traditional media.
- Performance Advertising: PPC, display ads, and social media advertising.
- Native Advertising: Creating ads that match the form and function of the platform on which they appear.
4. Search Engine Marketing (SEM)
- Google Ads: Using PPC campaigns to generate leads and sales.
- Bing Ads: Expanding reach through Microsoft’s search engine.
- SEO Strategies: On-page, off-page, and technical SEO.
5. Social Media Platforms
- Facebook and Instagram Advertising: Maximizing engagement and conversions.
- LinkedIn for B2B Marketing: Strategies for engaging professional audiences.
- Emerging Platforms: Staying ahead with platforms like TikTok, Snapchat, etc.
6. Analytics and Data
- Web Analytics: Using tools like Google Analytics to track website performance.
- Campaign Analytics: Measuring and analyzing marketing campaign performance.
- Data-Driven Marketing: Leveraging data for personalized and targeted marketing strategies.
7. Brand Strategy and Development
- Positioning: Defining a brand’s unique place in the market.
- Brand Equity: Building and managing a brand’s value over time.
- Customer Experience (CX): Strategies for ensuring positive interactions at every touchpoint.
8. Public Relations and Communications
- Media Relations: Building and maintaining relationships with the media.
- Crisis Management: Preparing for and responding to public relations crises.
- Content PR: Using content to enhance brand visibility and thought leadership.
9. Creative Services
- Graphic Design: Visual identity, including logos, branding materials, and ads.
- Video Production: Creating engaging video content for various platforms.
- Copywriting: Crafting effective written content for ads, websites, and social media.
10. Regulatory Compliance
- Advertising Law: Understanding regulations related to advertising and marketing.
- Data Privacy: Compliance with GDPR, CCPA, and other data protection laws.
11. Emerging Technologies
- Artificial Intelligence and Machine Learning: Applications in marketing and advertising for personalization and efficiency.
- Augmented Reality (AR) and Virtual Reality (VR): Creating immersive brand experiences.
- Blockchain: Implications for transparency and security in advertising.
12. Business Development and Management
- Agency Operations: Managing projects, teams, and finances efficiently.
- Client Relationship Management: Building and maintaining strong client partnerships.
- Growth Strategies: Scaling the business through new services, markets, or acquisitions.